First book to ever discuss the concept of Propaganda in relation to government manipulation of the masses. Bernays designed the ad campaign that helped Woodrow Wilson sell the First World War to the nation. Bernays was the first to design “secret” corporate sponsorship of public events–like a 1920’s woman’s smokeout designed to promote women’s independence, secretly sponsored by a tobacco company.
Introduction by Mark Crispin Miller. Blurb by Noam Chomsky.
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September 1, 2004