Build the Damn Thing: How to Start a Successful Business If You’re Not a Rich White Guy

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SKU: 9780593329269 Categories: , ,


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Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.”

Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”

Additional information

Weight1 lbs
Dimensions9.3 × 6.3 × 1 in
Book Author

Date Published

June 7, 2022









Year Published


1 review for Build the Damn Thing: How to Start a Successful Business If You’re Not a Rich White Guy

  1. Audra Russell


    Listen, if you think you want to be an entrepreneur but aren’t sure the first chapter will help you decide. If you are already an entrepreneur and have decided to start that business, this book will get you all the way together! You can read it from cover to cover or pick the “step” (chapter) that you need to work on. From the do’s and don’ts of finances to getting your mind right to understanding that failure helps you PIVOT and who to pick for your personal advisory board, this book is an excellent reference tool for building Black businesses! It’s like having your own business mentor in a book. Don’t build your empire without it.

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